Independent publication
Blue velvet editorials.
ongoing
the process.
the starting question
where could young people think critically about fashion, beauty, art and culture, and say it freely, without judgement?
the concept
blue velvet editorials: an experimental, independent magazine from a gen z perspective, born from dreams found again while I lived in Paris.
the process
each issue starts with a theme developed in advance. Then come the articles, interviews, editorials, layouts and design, all made in-house with invited contributors.
my role
founder and editor-in-chief: concept, creative direction, writing, editing and distribution.
the result
a print run of 150 copies, in English and Portuguese, sold by hand, in shops and online, shipped worldwide.
Blue Velvet Editorials (BVE) is an experimental magazine that encourages critical thinking about fashion, beauty, the arts, culture and life from a Gen Z perspective. Its aim is to provide a platform for young people who are eager to explore and develop their opinions and creativity, offering a free space to everyone invited to contribute to the publication. The articles, written pieces, interviews, layouts, design and editorials are created by BVE, while remaining true to the project’s values.
The publication is written primarily in English, with some content in Portuguese. BVE has a print run of 150 copies.
The magazine is distributed by hand, through physical points of sale and via digital channels, and can be shipped anywhere in the world.
The themes of each issue are carefully developed in advance to create original, eclectic and unique pieces. Over the course of a year, readers encounter themes that explore different perspectives on fashion, the arts, culture and life.
The magazine’s editorial team believes that freedom of expression is our greatest weapon. BVE therefore creates space for opinions to be shared freely, without judgement.
a letter from the founder
Welcome to Blue Velvet Editorials.
Founded in 2020, Blue Velvet Editorials came from lost dreams that were found again while I lived in Paris. These dreams reflect the reality of writing and wondering about almost everything with as much honesty as I have in my body. BVE will evoke fashion, art, beauty, cinema, anything, alongside some original film taken during this journey. The main goal of this project is to build a community of artistic discussion in whichever way it may occur, giving a space to young humans who aren't afraid of speaking their truth, and projects that fight for a better future to our grandchildren. I know that, together, we will artwork by Eduarda Rodrigues achieve something great.
The first edition honors 'lost dreams', an expression that is beautifully sung by António Variações in his song 'Sempre Ausente'. His lyrics constantly remind me that I need to keep chasing them, even though I might be led in different directions. This attempt to approach and explain 'lost dreams' will be made through art, words, movies, personal and others' reflections, Each edition will have a thoughtful and transversal theme, connecting all content released.
I want to thank my incredible family, friends and stars who supported this crazy idea while I was experiencing the hardest time of my life. When I doubted my strength, you stepped up and you didn't give up. Especially you, mom, there are
▪️Like when you are dreaming, let your unconscience lead no words in this universe to describe your light. We made it!
on this discovery. ▪️ Catarina João Vieira
some spreads of the physical magazine.
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