about.

I am a creative director working across fashion, beauty, cinema, culture and AI. I build visual worlds — and I build them with a strategist's mind.

I am the founder and editor-in-chief of Blue Velvet Editorials, an independent editorial platform exploring fashion, beauty, cinema, art and culture through a contemporary and highly visual lens. What started as a printed publication has grown into a community of artists and creatives, with exhibitions, cultural programming and collaborations. It is where my creative voice lives most freely.

My creative education comes from Fashion Journalism at the University of the Arts London (UAL) and Creative Direction at Vogue College of Fashion, where I developed visual storytelling, cultural research, concept development and image-making. Living in Paris and Madrid shaped how I see culture, aesthetics and the people behind them.

What makes my work different is the thinking underneath it. With +9 years in management, innovation and marketing — two master's degrees from the University of Porto and my current role in Global Digital Content & AI at a fashion multinational brand — I understand how brands work, how content moves at scale and how an idea becomes something real. I use that to make creative work that is not only beautiful, but meaningful and built to land.

I am drawn to emerging subcultures, identity, visual culture and the stories that sit underneath aesthetics: where an image comes from, who created it, what it represents and what gets lost when culture moves too quickly. AI is part of my practice — not as a replacement for creative thinking, but as a tool for research, experimentation, world-building and visual prototyping.

I don't just want to make work that looks good. I want to create visual worlds.