Cultural research × image-making
absurd is not treating our clothes like a piece of art fashion editorial.
2026
the process.
the starting question
how can a fashion editorial celebrate clothes as art and still name fashion's toxic side?
the concept
"we are not empty mannequins waiting to be dressed": absurd is not treating our clothes like a piece of art, while ignoring child labour, low wages and racism.
the process
custom pieces by Rafael Ferreira and jewellery by Wonther, styled and shot with Ana Sem Logica to make the garments read as artworks.
my role
co-creative direction with Ana Sem Logica, and the editorial text.
the result
an editorial and full article published with T Jornal and Fashion Revolution Portugal.
We are not empty mannequins waiting to be dressed.
Fashion is beautiful, it is complex. It is not futile. It is a timeless reality that, whether you notice or not, is part of us, as a society, and part of our deep self. But, despite the magic that evolves this intense world, there is also ugly and toxic part of it. Child labour, low wages, discrimination, white supremacy, land exploration, colonialism, racism. Absurd is not treating our clothes like a piece of art.
Full article at T Jornal & Fashion Revolution Portugal
Custom design by Rafael Ferreira Jewelry by Wonther Creative Direction by Catarina João Vieira and Ana Sem Logica Photography by Ana Sem Logica
some frames of the editorial.
01 / 09